“LIFE IS A RACE” Takes Over Paris
“LIFE IS A RACE” Takes Over Paris
Wednesday, Jun 25th, 2025

Jackson Wang and Pharrell Williams are back. TEAM WANG design launches Life is a Race in collaboration with Billionaire Boys Club and JOOPITER, marking our second creative chapter of two icons in music and fashion.

Hosted at Fabula Paris, the launch event brought together media, stylists, and fashion insiders for an immersive experience inspired by racing culture. The space was transformed with car sculpture, sleek installations, and dynamic lighting that captured the spirit of movement, ambition, and individuality.

The collaboration reflects shared values: cultural exchange, self-expression, and authenticity. As Jackson put it, “This collection is for those who aren’t racing to be first, but racing to be you.” The collection blends Jackson’s signature minimalism with Pharrell’s streetwear DNA, delivering racing-inspired silhouettes in a bold all-black palette, including jackets, washed tees, and elevated accessories.

The night drew a lineup of special guests including A$AP Nast, Clipse, Jeff Hamilton and more, all showing support for this cross-cultural creative moment.

In a standout moment, Pharrell and Jackson personally signed two limited pieces—a T-shirt and a biker jacket—exclusively released through JOOPITER for a charity auction. All proceeds benefit Black Ambition, Pharrell’s non-profit supporting emerging Black and Latinx entrepreneurs.

Outside of Fabula, a special truck featuring a looped screening of the campaign video navigated the streets of Paris throughout the day, turning the city into a canvas for Jackson and Pharrell, and the message is clear—Life is a race, but your own race.

In this race, it’s not about being first.
It’s about being you.

 

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