TEAM WANG design officially initiated the RESET CONCEPT SPACE at JULU 758, Shanghai, with a launch celebration on April 24th. Open to the public from April 25 to May 10, the space transforms the COOKIES 7 collection into a tangible exploration of self-perception.
The journey guides visitors through a curated sequence—ZERO OUT, COORDINATE, REBUILD, and RESET—each stage designed to progressively recalibrate the mind and body. Within a black-toned environment of controlled light and oscillating transparency, the space filters out external noise, allowing focus to return inward.
Beyond the installation, the concept space offers a dedicated offline product experience. RESET on the interface – a realtime projection where visitors become both observer and observed.
The experience culminates in an interactive interface: a real-time projection where visitors become both the observer and the observed. Here, “RESET” extends beyond clothing—it becomes a physical arrival at a recalibrated sense of self.
RESET extends beyond clothing. It becomes a space to experience.
