Have you ever tried black WANT WANT biscuits before?

To welcome the Year of the Tiger, we proudly partnered with WANT WANT Group to launch the limited-edition “Tien-Wang” Gift Box, a joyful collaboration that blends cultural tradition with our signature design language.

Inspired by childhood memories of our Creative Director Jackson Wang, this collaboration celebrates the warmth of Lunar New Year gatherings. As Jackson shared, “There would always be WANT WANT in the house during Luner New Year, and I loved that feeling of being able to share them with family and friends.”

The name “Tien-Wang” plays on the shared sounds of “TEAM WANG” and “Want Want,” wishing everyone a powerful and prosperous start to the year. The gift box design features red gold and black gold tones, including classic WANT WANT snow biscuits, limited black biscuits and a silver-plated serving platter, all created to resonate with new year’s abundance, joy, and good fortune.

This marks the first collaboration of 2022, and we celebrated it with a specially crafted animated short, blending 2D and 3D visuals to tell the story of a family enjoying their get-together with a box of “Tien-Wang” Year of the Tiger Gift Box.

As our Co-Founder and CEO Henry Cheung puts it, “This is the first collaboration of 2022, a spectacular (wang旺) start to the new year. I hope you all look forward to more surprises Team Wang Design brings to you this year.”

From TEAM WANG design and WANT WANT Group, we wish you a new year filled with happiness, prosperity, and good energy.